Shop – Women’s Golf Club Headcovers and Golf Tote Bags

What’s In Now is a company founded by a woman golfer envisioning fashion golf club headcovers.

Have you noticed that the beauty of the golf course contrasts sharply with the unvaried headcovers on the golf carts? As an artist/entrepreneur, the company’s founder used What’s in Now as an outlet to create a unique headcover with both flare and functionality.

What’s In Now focuses on that need and desire to create a longer lasting cover with the panache never seen in the golf industry. Made from Sunbrella fabric these covers are unique in their durability, fade and water resistant make them a new introduction to a very established market. Sunbrella is known for being a leader in the indoor-outdoor furniture industry. Covering golf heads seemed like a natural partnership.

Making these golf head covers . . . a head above all other covers.